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Mission Statement 目标宣言

2006-01-16 00:00BBC

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The script of this programme 本节目台词

Presenter/producer: Helen Hu

Helen: This is Real English from BBC Learning English. I’m Helen.

Zoe: Hello,我是刘佳。

Helen: Today we’re going to look at words and phrases that have recently become part of the English language.

Zoe: 在今天的地道英语中,我们来学一些时下英语中最流行的新词和习惯表达。

Helen: Stay up to date with new words and expressions that enter English with real English.

Zoe: Helen, 我们今天要学的新词是?

Helen: Today’s new expression is ‘mission statement’.

Zoe: Mission statement. 给我们来解释解释吧,Helen.

Helen: Well, ‘mission statement’ means the official statement of a company’s aims, what they intend to do.

Zoe: 哦,我明白了。Mission statement 意思是 一个公司制定自己的目标或者意图。能给我们举个例子吗?Helen

Helen: Of course. A health insurance company might say ‘ we aim to provide quality medical care for a good price’ or something like that.

Zoe: 对于这个例子,好的医药服务就是健康保险公司的mission statement.

Helen: That’s right.

Insert

A: I still think we should raise the price of our new computers.

B: I don’t think we should. It would be against our mission statement, remember? ‘We will provide the best PCs for the lowest price.’

Zoe: So what’s our mission statement, Helen?

Helen: You already mentioned it at the beginning.

Zoe: Did I?

Helen: Yes. Remember, you said ‘In Real English we’ll learn words, phrases and expressions that are new to the English language.’ That’s our mission statement!

Zoe: 哦,这个mission statement就是告诉大家,一件事情的预期目标是什么。

Helen: Yes, the intention of your company. It’s like if someone says ‘Why are you doing this radio show?’ Our mission statement is the answer to that question.

Zoe: Now I see.

Helen: That’s good! If you understand, then that means our mission has been successful! Anyway, let’s recap – mission statement –

Zoe: 就是指预期目标。Well, it looks like we have to finish there.

Helen: Yes, we have to go. You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.

Zoe: See you next time.

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