If you’re gonna look at any company, one thing you wanna look at is the leadership. And not since Microsoft, really, has the technology world seen anything quite like this. The founders of Google are almost famous, practically icons (n.偶像，大人物)!
Thirty-four-year-old Larry Page and thirty-year-old Sergey Brin, created Google in graduate school. In 2000, they made their first big splash at the Internet industry’s Webby Awards (威比奖，是目前最具影响力的网站评选活动，号称互联网的“奥斯卡”). Tiffany Schlain, who runs the Webby’s, says, “Don’t bet against these guys.”
Schlain: I think the power of Sergey and Larry is that they can take a complex idea and make it simple.
So who are the real Google guys? The brash (adj.鲁莽的，无礼的) Internet whiz kids (n.神童，优等生) unafraid to take risks? Or the new buttoned-down (守旧的，缺乏创造性的) corporate executives: and which is the better investment? Mitchell Kapor says the jury is still out and he’s known the Google guys for six years. Kapor was the founder of Lotus (美国莲花公司，曾是美国最大的PC软件公司), which was the Google of its day, in 1982. He first got to know the g guys when they were a start up (创办，发起).
Kapor: They have to show that they can listen to their customers and adapt and change and strike a fair bargain.
Sergey Brin is co-founder of Google in Mountain View, California. He joins us by phone from his office. Now, how does a search engine search?
There are three parts to the search engine. The first part is what we call “crawling” and that’s actually where we go out and we fetch the pages. And it’s much like you would surf the web, you know, click from link to link, from page to page – except we have thousands of computers doing this and they all do it as quickly as they possibly can. Then once we have all these pages, of which there are billions of, what we do is we index (v.编入索引中，指出) them. And then, the final step is searching which is what somebody like one of those hundreds of millions of users comes to us with a query and we access the index and we try to figure out what are the best pages to answer that query (n.询问).
How much computing power (使用计算机的能力)? What are the computers sitting? Are they giant mainframes (n.主机) sitting there? Or what do you use?
So, we actually use kind of PC’s which are not unlike the one that you might have at your home, only we have tens of thousands of them.
And they’re spread around the world in different data centers.
Tell us about the economics, you make a lot of money don’t you, at Google?
Well, I’d like to think we’re a successful business. You know, one of the great successes, one is the AdWords (关键广告，Google推出的基于文本广告系统，按实际用户点击数计费) program, which is for advertisers and we have over 100 thousand of them.
Did anybody expect that you…did you expect that this would be so successful so soon?
Um, you know, when we formed the business plan originally I jotted down (草草记下) some numbers on a spreadsheet (n.电子制表软件，电子数据表)and, it only went a few year out, but that you know, it sort of projected profitability (n.收益性，利益率) and so forth. And you know, when I looked back, actually it was remarkable how close they were. But I think that was more luck than anything else and considering the shift that happened in the market place (市场，市面), the dotcom boom and bust (经济繁荣与萧条之交替循环), the shift away from banner advertising to text advertising, which was, you know, the model that we thought would be more successful, but actually seeing that happen, it’s all been really an incredible surprise and I think we’ve been incredibly lucky.