PHILIP R. ZANFAGNA
235 East Willow Lane, Falls Church, VA 16284
PERSONAL INFORMATION Birthdate: March 21, 19xx
Birthplace: Washington, D.C.
Family Status: Married, one child.
OBJECTIVE A career within sales and marketing.
PROFESSIONAL EXPERIENCE JOLENE'S Columbia,SC
Marketing Director/Amber Rain,1989-Present
Maximize sales in 19 stores;consistently achieve monthly sales plan.
Recruit/interview /hire,train and develop counter managers and beauty advisors;stress improved customer service and follow through.
Act as liaison between Jolene's and Amber Rain account executives;communicate/execute corporate plans.
Merchandise cases/counters;oversee/organize stock areas;review stock control and productivity books.
Actuate/implement promotional events to generate additional business.Hire/train freelance models to promote business.Conduct product sales and seminars for promotional agencies.
Review and analyze goals and retail sales;interact with general managers and cosmetic buyers.
Organize/supervise 25 clinics and special promotional events.
Marketing Director/Emerald Haze,1984-1989
Responsible for 25 stores and $3 million account.Improved staffing,increased business 30% in spring '89, 60% Christmas '88,and 42% Fall '87.
Restructured special events to generate business.Actuated"Days of Haze"program, stressing customer service/follow through;established goals to increase average unit sales,makeovers,and consultations.
Brought account to #2 in the country;exceeded sales goals.
Received numerous Galena Marketing Awards.
EDUCATION Columbia Institute of Aesthetics,Columbia,SC
Courses in Advanced Makeup Artistry,1988
University of Florida, Gainesville, FL
B.A., Marketing, 1982