As women gain financial equality with men, they are less interested in how much money their prospective partners have. And psychologists say ambitious younger women are also becoming less likely to pair off with someone significantly older than them.
The survey, published in New Scientist, asked 1,800 women aged between 18 and 35 to rank how important they considered 13 different characteristics in men.
These included financial prospects, social status, kindness, fondness of children, sense of humour, willingness to commit to relationships and physical attractiveness.
The survey found that the more financially secure women in the survey ranked money much lower on their wish-lists than those participants with less money.
It suggests more women are following in the footsteps of Hollywood star Demi Moore, 43, who started dating then unknown Ashton Kutcher - 15 years her junior - after splitting with fellow A-lister Bruce Willis, now 50.
Fhionna Moore, of the University of St Andrew's School of Psychology, who led the study, said the results reflected changes in the workplace.
She said: "Women are becoming more able to participate in the workforce and acquire their own resources and this is having an effect on the way they select potential long-term partners.
"It appears that the more gender roles become equal in the control of resources, the more women will act like men in selecting mates."