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Suppermarkets超级市场

2006-05-17 11:13

  In big cities, Americans do their grocery shopping at large supermarkets. They usually shop once or twice a week, and when they go through the check-out stand, their shopping carts are full of groceries.

  A large supermarket is a big business. Although primarily selling food items, supermarkets also handle other lines of merchandise which include housewares,  school supplies, garden supplies, phonograph records, beer, camera film and supplies, toothpaste, aspirin, nylon stockings, toys, clothing, magazines and even books. The supermarket tries to meet the housewife's every need so that when she leaves, she'll shop nowhere else.

  Mrs. Ruth Jones is typical of millions of housewives in the United States. She walked into the supermarket at 3:00 on Friday afternoon and passed through the check-out stand at 3:30.  During her half hour in the store, while walking from department to department, she passed by nearly 7,000 different items and bought twenty-three of them, from the week's meat supply to lettuce, tomatoes and magazines.

  In order to attract customers, the supermarkets have tried to make shopping as pleasant as possible. Some of them have flowers and trees in the parking lots. Some have roofs over the walks so that shoppers can walk from their cars to the store without having to worry about snow, rain or the hot sun. Ceiling are sometimes soundproofed, and music is piped in. Most of the stores are air-conditioned.

  With these and other improvements, super- markets have steadily become more popular. The popularity of supermarkets is not limited to the United States. From Bangkok to Buenos Aires, the old-style grocery store is fast disappearing. In Europe, supermarkets have flourished since 1975. There's no doubt about it —— more and more housewives around the world will soon be standing in the check-out lines.

  在大城市,美国人在大型超市购买食品杂货。他们通常每周购物一、两次,当他们走过结账台时,购物车上装满了食品杂货。

  大型超市是一种大型商店。虽然它最初只卖食品,但也经营包括家用物品、学校用品、园艺用品、电唱机、啤酒、胶卷及其冲洗用品、牙膏、阿司匹林、尼龙袜、玩具、服装、杂志以及书籍在内的其他各种商品。超级市场想方设法满足家庭主妇的各种需求,使他们离开后,不会到任何别的地方去购物。

  鲁思·琼斯太太就是许许多多美国家庭主妇中的典型。她星期五下午3:00到超市,3:30走出结账台,在半小时里,她从一个货架走到另一个货架,从大约7,000种不同的商品前走过,购买一周所需的从肉制品到莴苣、番茄和杂志等23种商品。

  为了吸引顾客,超市还设法造成一种快乐购物的氛围,有的超市在停车场布置了鲜花和常青树,在人行道上搭设天花板,让购物者下车后步行到超市,不必担心下雪、下雨或炎热的太阳。有的天花板装有隔音层,从里面不时的传出音乐声,大多数超市都装有空调。

  随着内部及周围环境的改善,超级市场越来越普及,而且人气渐旺。超市的流行不只是在美国,从曼谷到布宜诺斯艾利斯,老式的杂货店在迅速消失。在欧洲,自1975年以来超级市场长盛不衰。毫无疑问 — 世界上将会有越来越多的家庭主妇站到超市结账台前排队的人群中去。

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