外语教育网
您的位置:外语教育网 > 考试英语 > 国外其他考试 正文
  • 站内搜索:

LSAT考试范文29

2006-06-03 14:28

  "Whether promoting a product, an event, or a person, an advertising campaign is most effective when it appeals to emotion rather than So reason. "

  Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.(理性和感性)

  There are two traditional advertising tactics for promoting a product, event, candidate, or point of view One is to provide reasons: the other is to bypass reasons altogether and appeal strictly to emotion. Considered in isolation, emotional appeals are far more effective. But many of the most influential ads combine slim reasons with powerful appeals to emotion.

  To appreciate the power of emotional appeals we need only consider the promotion of sodas, beer, cigarettes, cosmetics and so on. This advertising is the most successful in the industry: and it trades almost exclusively on the manipulation of our desires, fears and senses of humor. In fact, it wouldn't make sense to offer up arguments, because there really aren't any good reasons for consuming such products.

  Even so, some of these products are advertised with at least superficial reasoning. For instance, in the promotion of facial moisturizers it has become popular to use the image of a youthful woman with fresh, unlined skin along with the claim that the product "can reduce the signs of aging."

  This is indeed a reason, but a carefully couched one that never really states that product users will look younger. Still, countless middle-aged women will pay twice as much for products that add this claim to the expected image of youthfulness that trades on their fears of growing old.

  One of the most clever and ironic combined uses of reason and emotion is seen in the old Volvo slogan, "Volvo, the car for people who think." The suggested reason for buying the car is obvious: it is the intelligent choice. But the emotional snare is equally clear; the ad appeals to one's desire to be included in the group of intelligent, thoughtful people.

  In conclusion, I agree that appeals to emotion are more powerful tools than arguments or reasoning for promoting products. It is no coincidence that advertising agencies hire professional psychologists, but not logicians. Still, in my view the most influential advertisements mix in a bit of reasoning as well.

相关热词:LSAT 考试 范文

上一篇:LSAT考试范文27

下一篇:LSAT考试范文28

考试英语系列辅导课程
周 涵著名职称英语辅导专家,十余年职称英语教学实践……详情>>
周涵:职称英语辅导名师
赵文通资深学位英语辅导专家,深谙命题方向及重点、难点……详情>>
赵文通:学位英语考试辅导名师
冉继军北京大学博士,知名高校教师,雅思权威辅导专家……详情>>
冉继军:雅思考试辅导名师

  1、凡本网注明 “来源:外语教育网”的所有作品,版权均属外语教育网所有,未经本网授权不得转载、链接、转贴或以其他方式使用;已经本网授权的,应在授权范围内使用,且必须注明“来源:外语教育网”。违反上述声明者,本网将追究其法律责任。
  2、本网部分资料为网上搜集转载,均尽力标明作者和出处。对于本网刊载作品涉及版权等问题的,请作者与本网站联系,本网站核实确认后会尽快予以处理。本网转载之作品,并不意味着认同该作品的观点或真实性。如其他媒体、网站或个人转载使用,请与著作权人联系,并自负法律责任。
  3、联系方式
  编辑信箱:for68@cdeledu.com
  电话:010-82319999-2371