EXERCISE 18

　　Each company has many "public" who would be able not only to recognize its name __1_ to correctly identify its industry and its _2__.These publics include present customers and stockholders as well as banks,insurance companies,stockbrokers,and securities __3_ who supply the company with essential services and capital.

　　The _4__ names of many well-established companies can be one of misinformation,thereby _5__ communication with them. This was the problem that faced Michigan Seamless Tube Company——a company with sales of 128 million a year. At first__6_,the company's name tell us that it is located in Michigan _7__ that it manifactures seamless tubing.What the name does not __8_ to most people is the fact Michigan Seamless tube also has operations in five __9_ states and has a varied production line of forgings,broaching machines,tools,ans steel bars in addition to seamless tubing.The problem was __10_ by the company's _11__ ,which operated _12__ their own names and were not clearly identified with the _13__ company.

　　Customers,suppliers,and the financial community did not see Michigan Aeamless Tube as a _14__ based metal producer.They perceived it only as a small,_15__,regional manufacturing company.The company's __16_ decided to adopt a new corporate identity.

　　The _17__ point for this change was the company name. The new name had to be one that could encompass all of the company's products and subsidiaries, a name that would correctly project the image of a _18__ corporation.After considering many different possibilities,management decided on a __19_ word:Quanex—— a name _20__ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex",which means connection.

　　1）    A and           B but             C however    D either
　　2）    A production     B product          C producing D by-product
　　3）    A analytical      B analyst          C analysis    D analysts
　　4）    A business       B co-operation     C incorporation D corporate
　　5）    A limiting       B limits           C limit        D limited
　　6）    A glance        B view            C watch       D consideration
　　7）    A and          B but              C so          D however
　　8）    A pass          B transfer         C convey       D transmit
　　9）    A else          B others           C other        D rest
　　10）   A decreased     B increasingly      C increased     D compounded
　　11）   A headquarters   B plants           C agents       D subsidiaries
　　12）   A in           B under           C with         D have
　　13）   A parent        B mother         C head office     D original
　　14）   A broadly       B sizebly         C competitively   D largely
　　15）   A specialized    B special         C specialty       D specialization
　　16）   A managements B managerial      C managers     D management
　　17）   A first          B start           C begin          D starting
　　18）   A diversification B dicersifying    C diversify        D diversified
　　19）   A created        Bcoined         C made          D imagined
　　20）   A resulted      B compounded        C derived      D changed

　　答案：

　　1——5BBDDA
　　6——10AACCD
　　11——15DBAAA
　　16——20DDDBC